Who doesn’t love a good beauty dupe? In 2025, the dupe game is hotter than ever, and Amazon is packed with budget-friendly products that deliver the same glow, pigment, and staying power as their high-end counterparts. Whether you’re obsessed with Charlotte Tilbury’s flawless finish, NARS’s iconic blush shades, or YSL’s luxe lip stains, there’s a wallet-friendly option waiting in your Amazon cart. Below, I’ve rounded up the 10 hottest beauty dupes trending right now along with the luxe products they’re inspired by. So you can save big without sacrificing glam! I’m including links to the originals so you can “turn and learn” the ingredients… I always love to compare ingredients from the originals and the dupes.

For legal reasons, this is where I tell you this post contains affiliate links where I might make commission off the products but at no added cost to you! Let’s get shopping.

1. NARS “Sex Appeal” Blush
A standout affordable alternative, users rave about its pigment and color payoff. One reviewer noted, “Essence The Blush in the shade Blooming is an exact dupe in both color and formulation” compared to the NARS original.
The Original: NARS “Sex Appeal” Blush
The Dupe: Essence The Blush “Blooming”

2. YSL Tatouage Couture
Praised as near-identical in formula—and even preferred by some for its shade range and packaging L’Oréal Rogue Signature Matte Lip Stain is such a close dupe. Especially the “I Radiate” L’Oréal and “202 Coral” YSL. Fun fact: L’Oréal and YSL Beauty are both owned by L’Oréal Group so they both have access to the same technologies.
The Original: YSL Tatouage Couture
The Dupe: L’Oréal Rouge Signature Matte Lip Stain

3. YSL Water Stain
Cited for its very close resemblance; slightly thicker but impressively similar forgiving finish. And the all the L’Oréal color options are all gorgeous for lip stains.
The Original: YSL Water Stain
The Dupe: L’Oréal Brilliant Signature Shiny Lip Stain

4. Charlotte Tilbury Flawless Filter
According to a beauty industry insider, both Charlotte Tilbury and e.l.f. share the same luminous base, but the e.l.f. version costs significantly less but delivers similar glow. I LOVE a multi-use product and love even more when makeup has skincare benefits built in.
The Original: Charlotte Tilbury Flawless Filter
The Dupe: e.l.f. Halo Glow Liquid Filter

5. e.l.f. Camo CC Cream / Other e.l.f. dupes

High-end inspirations: IT Cosmetics, Charlotte Tilbury, NARS, etc.
e.l.f. is regularly noted for delivering comparable formulas and finishes at deep discount relative to these luxury brands, but their CC Cream takes the cake! And it has 30 SPF… All hail e.l.f. Camo CC Cream!
The Original(s): IT Cosmetics, Charlotte Tilbury, NARS
The Dupe: e.l.f. Camo CC Cream

6. Paula’s Choice 2% BHA Liquid Exfoliant
A professional makeup blog reports these two offer nearly identical results, though Naturium comes in at around $16 vs. $35. Source: Style at a Certain Age
The Original: Paula’s Choice 2% BHA Liquid Exfoliant
The Dupe: Naturium BHA Liquid Exfoliant

7. Hourglass Vanish Primer
A side-by-side test found both primers held up similar performance and longevity—yet the e.l.f. option costs just a fraction.Style at a Certain Age
The Original: Hourglass Vanish Primer
The Dupe: e.l.f. Poreless Face Primer

8. Lancôme Teint Idole Ultra Wear Concealer
These two have a comparable finish and wear, but priced around $7 rather than $29, making it a high-value pick!
The Original: Lancôme Teint Idole Ultra Wear Concealer
The Dupe: Catrice TrueSkin Concealer

One thing that is for sure, dupe culture is thriving… and for good reason! These picks deliver almost luxurious results without the astronomical price tags. Whether you’re easing into high end makeup or just hunting smarter, these Amazon finds are worth it!