Sarah Jessica Parker’s Newest Venture

jb-2016-305-1196-1200x800-2Hello loves,

All hail Sarah Jessica Parker, is there anything this fashionista can’t do? I love me some SPJ something fierce, after all she is who brought Sex and the City. Oh, Carrie, my spirit animal. Yes, I said spirit animal. I may not be living in the big city but I do have a dream closet and my own Mr. Big. No, I didn’t name my chihuahua specifically after the tv show character, but that’s just technicalities at this point.

Back to Sarah Jessica Parker, this woman I adore on screen and off screen as a business woman. Her empire is pretty impressive. It includes a fabulously successful footwear line, fragrances, and dresses. Now the fashionista has taken her hand in jewelry design. She is collaborating with London-based fine jewelry designer, Kat Florence, on The Flawless Diamonds Collection. The diamonds are D colored and flawless sourced in Botswana and starting at $1,629.


Florence is known for own one-of-a-kind pieces has teamed up with Parker in a big way. The two are co-designers as well as business partners. The collection’s campaign is photographed in New York City with Parker draped in the designs and shot by Peter Lindbergh.

The collection was released November 5 and contains four chapters of styles with each celebrating different techniques and decades of design and totalling to 100 pieces. However if you find yourself falling in love with a design don’t hesitate to buy it! Every one of the designs are limited production with only 10-15 pieces per style. Click here to view the collection!

What piece is your favorite?


photo credit:  Peter Lindbergh


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